The recently introduced smart tools are just the first step
video / experimental video
It is about technical things of daily life. The question is, how do we interact with these things, how do we use them? It's not only a functional relationship between an object and human, it's more an individual relation which fulfils the need to a good surface feel, handy, to be up to learning about yourself, and over all, the possibility to personalise the objects in the way you want. The text used in the video comes from reviews and commercials of different new products - but its content isn't only about the product itself like in the advertising context, it's more like an oscillation around handling, feel, surface, needs and the presentation of it.