Welcome to Arcadia Inc. (2024)

Arcadia Inc. is a work of speculative fiction which investigates the commodification of nature through computer-generated landscape photography. In observing context erasure as the main mechanism behind re-programming images with new meanings, the work proposes a new model for obtaining the type of nature imagery meant for brand-based visual communication: a group of virtual beings which photograph scenic beauty in a real-time simulation, organized as a fictional company which produces stock images of natural environments.