More (No) More

Algorithms harvest the data disseminated by all our online activity, dissecting and scrutinising every search and purchase, then feeding the findings to the hungry core at the heart of the big data centre. The results are then fed back to us in the form of ever greater and more streamlined ads in order to satisfy even the dimmest of desires, thus generating a perpetual cycle of excess and accumulation filling our lives and spaces with useless things.