The first letter of the Greek alphabet, Alpha has come to denote "the first of anything." Animal researchers use the word to signify dominance, applying it to the leader of the pack, who is first in power and importance. Among humans, an Alpha-Male is defined as "a man tending to assume a dominant role in social or professional situations, or thought to possess the qualities and confidence for leadership." This project is based on a subliminal soundtrack called ‘Be the Alpha Male’. The narration is re-enacted by three muscular men. The resulting multi-layered video is presented as a larger than life projection. ALPHA MALES : Jase Grimm, Anthony Rockford, Garrett Hill ALPHA FEMALE : Mille Højerslev Nielsen CAMERA : Joshua Frank EDITING I ADDITIONAL CAMERA I SOUND I ANIMATIONS: Constantin Hartenstein

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